Pricing
Simple weekly pricing for local SEO, Google Business Profile management, and ads for auto salvage yards and junkyards. The full system is $497 a week, less than many yards already spend renting junk car leads. Your market is locked to you, and your website and rankings are yours. No setup fee. No contract. Billed weekly.
Plans
One system. Your market, locked to you. No setup fee and no contract. You pay weekly, so there's never a big payment up front, and the first month covers the build.
Get your Google profile working and every seller answered.
Smaller operators who want the basics handled.
Everything, run by one team, and your market locked to you.
Yards that want to own their market and keep their cost per car falling.
The full system in up to 3 markets.
Yards with more than one location, or buying across more than one metro.
More than 3 locations? Each extra location is $297 a week.
When it makes sense
The Junk Car System is $497 a week. A call from your own rankings or Google profile costs you nothing extra. So the question is simple: how many free calls does it take to beat buying junk car leads at about $30 each?
Against per-car platforms at about $100 a car, it pays for itself once you buy about 22 cars a month through your own brand.
If your market will never bring that many calls, keep buying leads. We'll tell you that in the audit.
| Free calls from your brand | Same calls as $30 leads | You come out |
|---|---|---|
| 1 a day (30 a month) | $900 a month | $1,254 behind |
| 3 a day (90 a month) | $2,700 a month | $546 ahead |
| 5 a day (150 a month) | $4,500 a month | $2,346 ahead |
| 10 a day (300 a month) | $9,000 a month | $6,846 ahead |
Example math, per month, once you rank: $497 a week is about $2,154 a month. While rankings build (usually 3 to 6 months), you're paying for both. That's the investment.
Beyond cost per lead
Someone who sold you a car calls you directly next time, and so do their neighbors. On a lead platform, that same seller costs you a fee again.
A rented lead has often gone to several yards, so prices get bid up. A seller who calls your number is talking to you, and that shows up in your margin on every car.
Reviews and rankings build on each other, so every month makes the next one cheaper. Rented leads reset to zero the day you stop paying.
A yard with its own brand, rankings, and steady calls is worth more to a buyer than one that depends on rented leads.
No fee increases, no new rules, no territory taken away. You're not depending on someone else's platform.
Mechanics, tow drivers, and body shops send cars to the name they recognize.
The real math
Lead sellers and per-car platforms charge you for every seller, forever. Want twice the cars? Pay twice the bill. Rankings don't work that way. Once you're on top in your towns, the next call costs you nothing extra, and every car you buy brings your cost per car down.
Example model, not a promise. It assumes about 6 months to reach full speed (month one is the build), the same calls and cars in every column, about $30 a lead, about $100 a car, and the $497-a-week full plan with no ads, so every call here comes from rankings you own. Prices vary by market and provider. Most yards see real movement in 3 to 6 months, and it can happen sooner. Your free market audit looks at the searches in your towns and gives you a real estimate.
FAQ
No. The first month covers the audit, the plan, and the build, and you're billed weekly from day one.
So there's never a big payment up front. Smaller weekly payments match how a yard's cash moves. You pay the same price every week, with no surprises.
No. You stay because it's working, and you can cancel anytime. Most yards see real movement in 3 to 6 months, and it can happen sooner.
Ads are optional. If you want them, we run Google and Facebook ads from our ad account, and you pay a set price per lead for your market, usually $20 to $35, at cost with no markup. We quote your price after the audit. Leads are exclusive to you, and you're billed weekly only for leads you get. Maps Starter can add ads for $97 a week.
A new seller who calls or sends a quote request. The same seller within 15 days counts once. Wrong numbers and spam can be disputed, and approved disputes aren't billed.
Yes. You set a weekly lead limit, and you can pause ads anytime.
Most yards start on The Junk Car System. It's everything we do, run by one team, with your market locked to you. Maps Starter is for smaller operators who want their Google profile and follow-up handled. Multi-Location is for yards buying in more than one market.
Because exclusivity is what we protect for full-system partners. On Maps Starter, another yard in your area could also be a client. Move to the full system and your market is locked to you.
Multi-Location covers up to 3 locations for $997 a week. Each one gets the full system in its own market, with its own Google Business Profile, town pages, and campaigns, and each is exclusive there. Past 3 locations, each extra one is $297 a week.
Yes. Start on Maps Starter and move up, or move to Multi-Location as you add locations.
We won't help two yards compete for the same sellers. On the full system, your market is yours. If it's taken, we'll tell you.
Your website, domain, Google Business Profile, reviews, and rankings are yours. Ads run from our ad account, so ad leads stop when you leave.
One partner per market. We'll audit your salvage yard's rankings, your Google Business Profile, your competitors, and your spend. Yours to keep either way.